Introduction to Business & Marketing

Intro to Business & Marketing gives students hands-on experience in entrepreneurship and brand development. They will create and pitch an innovative business idea to a mock Venture Capitalist, exploring business strategy, financials, and global supply chains. Additionally, students will step into the role of a marketing professional, designing a logo and advertisement for a client using branding, advertising, and design principles. Through interactive projects, they will develop pitching, research, communication, and creative problem-solving skills, gaining insight into the fast-paced world of business and marketing.

Ages 15 – 17